
Online fitness coaching for busy men who want clear targets, simple systems & fast sustainable progress.
























Here's what we usually get asked
Not in the way you probably think.
You'll still get custom calories/macros targets for you based on your body, lifestyle, and goals.
BUT...
We’ve built a simple drag-and-drop meal system that makes tracking WAY easier/faster.
We also help you build out your entire setup around foods you actually enjoy eating — so things like dinners out, weekends, social events, takeout won't be a problem.
No more staring at MyFitnessPal trying to figure everything out yourself or tracking every gram.
Simplicity = King.
No.
Many of our clients train in commercial gyms, but it’s not a requirement.
We’ve helped guys train from home, in apartment gyms, while travelling, and with very limited equipment.
During onboarding, we’ll build your training plan around the equipment you actually have access to.
That’s completely fine.
You don’t need to know anything about training, nutrition, calories, or macros before starting.
We’ll walk you through everything step-by-step; set your targets, build your plan around your lifestyle, and make sure you understand exactly what to do from day one.
In fact, beginners often do extremely well because they don’t have years of bad habits or conflicting advice to unlearn first.
We also have a tonne of support calls available every single week.
SoP is a premium coaching service built for guys who are serious about finally getting this handled properly.
Everything is tailored specifically to you — training, nutrition, clear targets, accountability, and the systems we build around your lifestyle so this actually works in the real world.
You’re not just buying some generic BS workout/meal-plan PDF.
You’re getting structure, clarity, 1:1 support, and a system designed to get results faster with less wasted effort.
Pricing depends on the level of support and coaching length you choose, and payment plans are available.
Our gold standard for fat loss is 1kg per week.
Some guys move faster depending on their starting point and how aggressive they want to be, while others prefer a slower pace.
Either way, you’ll always know what’s driving the result.
Every adjustment is tied back to clear targets, so you understand exactly what’s changing, why it’s changing, and what impact it’s expected to have.
Welcome to the team dude 🤘🏼
1. You’ll be welcomed into our private community where you’ll meet the coaching team and other clients who are all working towards the same goal as you.
2. We’ll send you a short onboarding form so we can learn more about your goals, lifestyle/schedule, training experience, equipment and starting point.
3. You’ll get access to all of our systems, apps, resources, and tools so everything is ready to go before your onboarding call.
4. We’ll then jump on a 1-on-1 onboarding call where we build out your training, nutrition, targets, and overall game plan around YOUR life. We’ll walk you through our drag-and-drop meal system, tracking process, and everything else you need so you’re completely clear on what to do moving forward.
Once that’s done, you’ll have a personalised roadmap, clear targets, and a simple system to follow from day one.
A lot.
You’ll have multiple Zoom support calls every week where you can talk to Jarrod directly (yes, an actual conversation).
You will also become a part of our private community of guys working towards similar goals, where our clients share wins, ask questions, stay accountable, and surround themselves with people who are all trying to improve their physique, confidence, and life.
You’ll also have weekly check-ins and daily direct access to our coaching team for whenever you need guidance, adjustments, feedback, or help navigating a challenge.
The goal isn’t just accountability.
It’s making sure you always have support, answers, and a clear path forward no matter what.
Optimised Training
No more junk volume or wasted sessions.
Training built around your schedule, recovery, and actual goals.
Every exercise has a purpose.
Every session moves you forward.
Built to get you looking like you actually train.
Nutrition That Fits Real Life
Stop “starting again Monday” every week.
Simple nutrition that works with work lunches, weekends, social events, and real life.
No bland meal plans.
No starvation diets.
No cutting out foods you enjoy.
Just clear targets and a system you can actually stick to.
Daily Support
No more disappearing for 3 weeks after one bad weekend.
Regular check-ins and adjustments keep momentum moving even when life gets busy.
We fix problems early before they spiral.
Consistency becomes way easier when you’re not doing it alone.
Weekly Strategy Calls
Stop repeating the same mistakes over and over.
Identify what’s slowing progress down.
Fix weak points fast.
Make smarter adjustments week-to-week.
The goal isn’t perfection.
It’s building systems that keep you progressing long term.
You're Not Doing This Alone
Surround yourself with guys pushing toward the same standard.
Shared wins.
Accountability.
Momentum.
Competition.
The right environment makes staying consistent WAY easier.
Hey, I’m Jarrod.
I grew up in a small country town and spent most of my teenage years feeling invisible.
I was skinny, shy, had no confidence, and honestly hated the way I looked.
Fitness became an obsession for me because I thought if I could build a great physique, maybe I’d finally feel confident in myself too.
But the reality was… I had absolutely no clue what I was doing.
For years I bounced between being too skinny, overweight, skinny-fat, overtraining, crash dieting, and constantly comparing myself to people online wondering why nothing seemed to work properly for me.
Eventually things started to click.
I stopped trying random approaches and started understanding how to actually structure training and nutrition properly around real life.
That completely changed my confidence, my mindset, and honestly the direction of my life as a whole.
I went on to compete internationally in Men’s Physique, left my engineering career, and built School of Physique to help other guys stop wasting years trying to figure this stuff out alone.
Now my goal is simple:
Help busy men get in incredible shape without fitness becoming their entire life.

International Men's Physique Competitor.
8 Years of Coaching Experience.
Podcaster